Brand Activation
Manager
Step into a transformative role with Advantage Solutions, partnering with the iconic Anheuser Busch family to drive the NÜTRL brand forward. This is your opportunity to lead dynamic brand activations, build meaningful partnerships, and make a tangible impact in one of the beverage industry's most exciting markets.
Why This Role Matters in Today's Economy
In an era where authentic brand experiences drive consumer loyalty, Brand Activation Managers have become indispensable architects of market success. This role offers more than a job—it's a strategic position at the intersection of marketing innovation and revenue generation, where your contributions directly influence brand growth and market penetration.
Financial Stability
With a competitive salary range of $68,440-$78,000, plus monthly stipends and bonus opportunities, this role provides the financial foundation to build your future with confidence.
Career Growth Trajectory
Represent industry-leading brands while developing leadership skills. This position opens doors to advancement within the Anheuser-Busch ecosystem and beyond.
High-Demand Skills
Master event production, team leadership, and brand strategy—skills that remain valuable across industries and position you as an indispensable marketing professional.
Hybrid Flexibility
Enjoy the best of both worlds—meaningful in-person collaboration and event execution combined with the autonomy that hybrid arrangements provide.
"Brand activation roles represent the front lines of modern marketing. Professionals in these positions don't just execute campaigns—they build authentic connections between brands and consumers, creating lasting value that drives business success."
Industry Insight
Position Details
Role Overview
Join the world-renowned Anheuser-Busch family, where passion meets innovation. As a Brand Activation Manager, you will drive brand presence, sales, and consumer engagement for the NÜTRL brand. As a pivotal member of the team, you will lead the charge in ensuring NÜTRL remains at the forefront of the market by supporting a national sampling program.
The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. This role requires a highly motivated and results-oriented professional. With Advantage Solutions, you'll be part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.
Key Responsibilities
- 1 Develop and execute comprehensive activation strategies to achieve sales and brand objectives
- 2 Establish and maintain strong relationships with key accounts and the local wholesaler
- 3 Lead the planning and execution of brand activations, special events, sponsorships, and promotions
- 4 Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting
- 5 Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
- 6 Oversee local asset management ensuring Brand Ambassadors are properly equipped with merchandise and materials
- 7 Manage local budget and budget reporting/reconciliation
- 8 Monitor event execution while ensuring all key brand KPIs are achieved
- 9 Submit program deliverables accurately and on time each week including expense reporting, weekly recaps, and time sheet approvals
- 10 Assist in analysis of sales and market/territory data to provide consultation for under-performing accounts
Required Qualifications
- Must be of legal drinking age (21+)
- 2 years of beverage company and/or distributor experience
- Valid driver's license and access to reliable transportation (driving is an essential function)
- Computer with Microsoft Office and home internet access; proficiency in Excel and PowerPoint
- Personal smartphone with ability to communicate/report while in the field
- Available to work 40+ hours per week, including nights and weekends
- Ability to lift 40lbs and travel for mandatory training at program launch
- Excellent written and verbal communication skills with strong leadership abilities
- Must live in the market for full duration of the program
Preferred Qualifications
- Prior experience with event production and management of Brand Ambassador teams
- Experience with brand promotion, working with wholesalers and accounts, and brand sampling
- Knowledge of local nightlife/events and local alcohol beverage laws
What We Offer
$68,440 - $78,000 annually with opportunity for bonus and recognition
Auto and tech stipend to support your field work
Training and career development with Advantage Solutions
Opportunity for growth within Anheuser-Busch ecosystem
Ready to Make Your Mark?
This is your moment to step into a role where your ideas, leadership, and passion for brand experiences will shape the future of NÜTRL. Take the next step in your career journey today.
Apply NowPosted today by Advantage Solutions